BeKANYE.

"Be someone else. Be Kanye".

Absolut Vodka's BeKANYE campaign is kind of interesting. Kind of. There are print ads and YouTube virals promoting BeKANYE, a ficitional drug that promises to turn its users into the Louis Vuitton Don. The website has a countdown ticking down to the arrival of... something. I guess you'll find out in two and a half days. Until then, I guess you can entertain yourself be seeing bland white folk turn into one of my favorite contemporary rap icons.

BeKANYE might not make a lick of sense, but it sure beats Diddy slanging Ciroc. More of that here.