Introducing the Hyperdunk.
I have to say that I was over the Hyperdunk before the damn thing even came out (thanks, Kobe!), but the official print campaign by the dreamboats over at Wieden+Kennedy have me changing my mind. The images are enough to sell the shoe and stake its claim in the marketplace, but the copy adds enough insult to injury to make this my favorite shoe campaign in recent memory.
I won't buy the damn thing, but it's good work nonetheless.
More images can be found here. Also, reactions to the accusations of the ad being homophobic here.
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